Tapad, Inc. is an advertising technology company leading the way in smart device advertising. The Company’s technology allows marketers and advertisers to make real-time decisions about the value of a user before serving an ad. Tapad’s cloud-based, open platform is scalable to billions of ad impressions per day, and provides unprecedented transparency and flexibility when buying mobile ads. Using Tapad’s proprietary ad platform, advertisers can now engage the same consumer with consistent ads across multiple platforms ranging from PCs to tablets to Smartphones. This unified view of the consumer allows advertisers to target, and retarget, consumers based on location and audience segments.